Beast Health

Packaging Re-Design, Photography, Marketing Collateral

Known as the porsche of blenders, Beast combines thoughtful engineering with refined materiality and highly-considered design. As part of a small in-house team, I help shape the brand identity across physical and digital touchpoints, with a focus on elevating how the product is presented and experienced. I lead the complete packaging redesign across multiple SKUs and configurations, including the launch of fully stainless steel blender configurations, evolving the packaging system to re-position Beast within a more elevated, high-tech space.

Intentionally refined and product-forward, the new packaging system is designed to create distinction across the Mega, Mighty, and Mini blender sizes, while keeping the blender as the focal point. Cropped front panel artwork is used to differentiate between the three size configurations, as well as vibrant blend colors. On the back and side panels, informational graphics highlight the use of ingredients, materials, and technology behind the product.

NEW BOX PACKAGING

PREVIOUS BOX PACKAGING

Paid Media

I designed paid media social campaigns that extend Beast’s visual identity across performance-driven touchpoints. Developed cohesive layouts, product-focused compositions, and collaborated with the marketing team to translate product stories into clear, engaging visual content.

Art Direction

I Art directed and developed visual content for Beast across packaging and media campaigns. Created artwork for packaging panels through a combination of photography, and image manipulation, while directing product photography for seasonal and product-focused campaigns. Visual content ranged from fresh produce and holiday imagery to the stainless steel product launch and website assets.