Stari Grove is a concept for an artisanal small batch Olive Oil brand produced in Croatia.
With a deep appreciation for our heritage and land we want to bring a taste of our home into yours.
Target Audience
Consumers and foodies who are likely to invest in quality ingredients. People who prioritize their health and wellness buy consciously buying from local business.
Brand Name
Stari Grad is a small town on the island of Hvar, which translates to “Old Town” . Stari Grove is welcoming and promotes the dedication to Croatian tradition captured by our brand.
Retail Space
Available through Savaur online and in-store. Also available in affiliated boutique retail locations in Los Angeles.
Secondary Logo
Church bells are part of daily life all across Croatia. Bell towers are the most prominent structure in the island landscape and rings every hour. Through our logo we are creating a continuation of history and referencing the arches in our letter forms into our logo.
Keywords
Tradition
Community
Artisanal
Family
Connected to Nature
Color Palette
Rich Earthy Tones reference Croatian Soil, while deep blue and bright teal mimic the surrounding sea.
Moodboard
Product Sketches
Product Sticker Dieline
Final Product Photography
