VISION & GOALS

This rebrand emphasizes a well established brand, internally consisting of distinct industries. Our overall vision offers a cohesive black and white color palette that is expandable to new business ventures, industries, and products. We are motived by our roots in the imaging and chemical industry. With our new business ventures, we will stay authentic to the brand our audience knows and loves, while repositioning ourselves with an emphasis on scientific innovation.

BRAND MISSION

Advance chemical and material science to enhance the world of technology and production.

LOGO

We took the same angle and square backplate element from kodak’s iconic “k” and translated it into our new wordmark. The new logo is technical in the geometric lowercase letter forms while signaling transformation and process through open letter forms.

BRAND ATTRIBUTES

Technical | Energetic | Precise

Advanced | Current

BRAND VALUES

Heritage | Innovation | Adaptability

Collaboration | Scientific Excellence

TARGET AUDIENCE

Our audience targets consumers and business to business sales. We are targeting corporations, industry professionals, independent film makers, photographers and engineers who work in the chemical, print, and film industries.

DESIGN PRINCIPLES

Our design principles are geometric shapes taken from the logo. Each symbol is used only in relation to specific industries. The design vocabulary we created is systematic and can be used in micro and macro forms.

KODAK MOTION PICTURE POSTER SERIES

STATIONARY SUITE

NAME BADGES

TRADE SHOW BOOTH

BRANDED PRODUCTS